People want to work with people they like — show off your personality and engage with your visitors by telling the story of your business, achievements, and goals. It needn’t be longer than a paragraph or two, but that’s enough space to paint the right picture of who you are.
Your About page is one of the most useful pages on your website. It’s where new visitors come to learn more about you, where regular readers come to follow your story, and where future clients come to get a feel for your business. Remember, readers are coming to learn how your site is going to benefit them, so incorporate your services and products with a short history from the outset. For example, a photographer might start his About page with the following:
Since 1997, James Smith has been one of the leading wedding and event photographers in the San Francisco area, with a talent for capturing the magic of special family moments.
People want to work with people they like — show off your personality and engage with your visitors by telling the story of your business, achievements, and goals. You can even introduce team members here and add photos to help tell your story. Keep in mind that your product or business isn't the only thing you're selling with your website. You're also selling yourself. Customers today want to understand the people behind the business. This is your chance to connect and really hook in the reader.
One of the best ways to attract new clients or customers is to have your past ones tell positive stories. Testimonials build user trust and show you’re great at what you do. If a past client ever emailed or called to thank you for the great job you did for them, look them up and ask whether they’ll write something for your website.